[ This article is part of my Brand Design series “Where To Start When Designing A Brand” ] Amid the excitement of starting a business, folks often first think about their logo – their brand identity. In my humble opinion, it’s definitely the most important đŸ˜‰, but should actually be one of the last to determine. Some people like to … Read More
Brand Design: Design Language
[ This article is part of my Brand Design series “Where To Start When Designing A Brand” ] Design Language goes a long way in establishing the look and feel of your brand. Design subtleties play a big role in setting yourself apart from other brands and really solidifies a visual identity. One of the most comprehensive brand books I’ve … Read More
Brand Design: Typography
[ This article is part of my Brand Design series “Where To Start When Designing A Brand” ] Typography is one of my favorite things to work on when developing brands. The right font combinations really bring the brand’s message to life. Whenever I consult with clients, I love reviewing the 10 Commandments of Typography by Designmantic. It’s just a … Read More
Brand Design: Color Scheme
[ This article is part of my Brand Design series “Where To Start When Designing A Brand” ] When it comes to designing a brand from scratch, I like deciding colors first. I feel colors have the subtle, yet deepest psychological and emotional effect on your audience, so to me, it makes sense to use this as your brand’s foundation. I … Read More
Where To Start When Designing A Brand
You have a great idea for a business or maybe even a passion project. One of the most exciting things about starting up is dreaming about how you’ll leave your mark. After all, there’s a certain sense of pride with how that particular mark will look, and how it will make you feel. More importantly, you begin to wonder how … Read More