Brand Design: Color Scheme

Chris JavierBlog, DesignLeave a Comment

[ This article is part of my Brand Design series “Where To Start When Designing A Brand” ]


When it comes to designing a brand from scratch, I like deciding colors first. I feel colors have the subtle, yet deepest psychological and emotional effect on your audience, so to me, it makes sense to use this as your brand’s foundation. I like referring to this color emotion guide to give me a baseline on the type of feeling I want to invoke with the target audience.

I often choose 2 main colors and 2 supporting colors. The 2 main colors serve as the basis of your brand. Both main colors could be the same with different hues, or completely different colors that compliment each other well.

The 2 supporting colors are selected to contrast the main colors. Using your main colors for specific purposes such as bodies of text doesn’t usually look great, so I often choose these two colors to be contrasting shades of black and/or white. An example of this could be the color scheme for this very website. I used to generate this color scheme.

If you aren’t quite sure what looks good together, you can use this free color scheme generator called Coolers. It’s a neat, little tool since you can start off with a color you like and it will instantly generate an entire color scheme for you. Or, if you already have a logo, you can upload an image of it and the generator will give you a color scheme to match. In both scenarios, you’re able to make tweaks or generate a new scheme altogether. Pretty handy!

A more in-depth color tool to develop a color scheme is, but I’d recommend this tool for those seasoned designers or artists who are more adept at working with color combinations.

Otherwise, if you have a hard time deciding, or want to get started quickly, Canva has already curated 100 different color combinations for you.

If you want to go for a more modern, flat style scheme (great for UI) check out Flat UI colors on

> Continue To Brand Design: Typography 

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Chris Javier

Brand • Design • Media at Chris Javier Design
Chris Javier is a budding entrepreneur from Toronto specializing in design, brand development and digital media. As an owner of Chris Javier Design, Organized Gaming and The Hive Esports Centre, he's always looking for the next venture to make an impact with.
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