[ This article is part of my Brand Design series “Where To Start When Designing A Brand” ] When it comes to designing a brand from scratch, I like deciding colors first. I feel colors have the subtle, yet deepest psychological and emotional effect on your audience, so to me, it makes sense to use this as your brand’s … Read More
Where To Start When Designing A Brand
You have a great idea for a business or maybe even a passion project. One of the most exciting things about starting up is dreaming about how you’ll leave your mark. After all, there’s a certain sense of pride with how that particular mark will look, and how it will make you feel. More importantly, you begin to wonder how … Read More