Mount Phenom: Brand Director & Video Producer
In 2019, Amuka Esports developed an original tournament series consisting of 3 Esports titles: Rainbox Six Siege, CS:GO and Super Smash Bros. We were tasked to develop and design the name and brand for this series which included the flagship title Mount Phenom and sub-brands covering all 3 games. The name Mount Phenom was chosen to represent gamers’ peak performance … Read More
Waves Gaming: Brand Director
With the acquisition of Waves eGaming by Amuka Esports, the parent esports company of Organized Gaming, we were tasked with redeveloping the Waves brand with a fresh, new identity. As the former brand director, our goal was to align with Amuka’s future goals in creating the world’s first network of Esports Hubs. We provided a complete branding overhaul including a … Read More
MLSE HuddleUp: Web Design & Development
Chris Javier Design was enlisted by MLSE to develop a complete online learning platform for their HuddleUp Anti-Bullying program for use by thousands of students in schools across the country. This eLearning project, launched in 2019, included the curation and design of several course modules written by educators into an engaging learning experience using strategic UX/UI animations with CSS3, HTML5 … Read More
The Hive Esports Centre: Co-owner & Brand Director
Formerly known as Raiders Esports Centre, The Hive Esports Centre was a brand I redeveloped for modernization in preparation for investment and expansion across North America. Due to the circumstances of COVID-19, we regretted to announce this experiential-based gaming bar and restaurant permanently closed its doors in 2020 after serving as a staple to the community for 3 years in … Read More
Organized Gaming: Co-owner & Brand Director
As a former co-owner of Organized Gaming with partner Alex Kim, I was first enlisted to establish the gaming company’s web presence. As the brand evolved, we decided to pivot the brand from being a league-based organization to an esports Lifestyle brand as we began to see esports’ popularity rise in recent years. We knew our core audience was the … Read More
Raptors Uprising: 6ixtape – Editor
Chris Javier Design was enlisted by MLSE to edit the first edition of 6ixtape – a highlight reel of key plays of the game for the Raptors Uprising GC, the Esports team for the Toronto Raptors. This OLG Lottomax sponsored campaign was featured at live NXNE showcases featuring local musicians as well as a Complex video feature. Using a gritty, … Read More
Brand Design: Logo
[ This article is part of my Brand Design series “Where To Start When Designing A Brand” ] Amid the excitement of starting a business, folks often first think about their logo – their brand identity. In my humble opinion, it’s definitely the most important đŸ˜‰, but should actually be one of the last to determine. Some people like to … Read More
Brand Design: Design Language
[ This article is part of my Brand Design series “Where To Start When Designing A Brand” ] Design Language goes a long way in establishing the look and feel of your brand. Design subtleties play a big role in setting yourself apart from other brands and really solidifies a visual identity. One of the most comprehensive brand books I’ve … Read More
Brand Design: Typography
[ This article is part of my Brand Design series “Where To Start When Designing A Brand” ] Typography is one of my favorite things to work on when developing brands. The right font combinations really bring the brand’s message to life. Whenever I consult with clients, I love reviewing the 10 Commandments of Typography by Designmantic. It’s just a … Read More
Brand Design: Color Scheme
[ This article is part of my Brand Design series “Where To Start When Designing A Brand” ] When it comes to designing a brand from scratch, I like deciding colors first. I feel colors have the subtle, yet deepest psychological and emotional effect on your audience, so to me, it makes sense to use this as your brand’s foundation. I … Read More
Where To Start When Designing A Brand
You have a great idea for a business or maybe even a passion project. One of the most exciting things about starting up is dreaming about how you’ll leave your mark. After all, there’s a certain sense of pride with how that particular mark will look, and how it will make you feel. More importantly, you begin to wonder how … Read More