The Hive Esports Centre: Co-owner & Brand Director


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    Formerly known as Raiders Esports Centre, The Hive Esports Centre was a brand I redeveloped for modernization in preparation for investment and expansion across North America. Due to the circumstances of COVID-19, we regretted to announce this experiential-based gaming bar and restaurant permanently closed its doors in 2020 after serving as a staple to the community for 3 years in the heart of Toronto’s uptown at Yonge and St. Clair.

    As a partner, I was tasked to design all marketing materials, develop investor decks, facilitate the interior design for the completed $120,000 renovation project and revamp the Raiders brand with a new identity. The brand revamp contributed to increased walk-ins, growth to a loyal customer base as well as weekly events and tournaments for gaming & entertainment titans such as MLSE, Blizzard Entertainment, Ubisoft and Microsoft, just to name a few.

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    Chris Javier
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