Brand Design: Design Language

Chris JavierBlog, DesignLeave a Comment

[ This article is part of my Brand Design series “Where To Start When Designing A Brand” ]   Design Language goes a long way in establishing the look and feel of your brand. Design subtleties play a big role in setting yourself apart from other brands and really solidifies a visual identity. One of the most comprehensive brand books … Read More

Brand Design: Color Scheme

Chris JavierBlog, DesignLeave a Comment

[ This article is part of my Brand Design series “Where To Start When Designing A Brand” ]   When it comes to designing a brand from scratch, I like deciding colors first. I feel colors have the subtle, yet deepest psychological and emotional effect on your audience, so to me, it makes sense to use this as your brand’s … Read More

Brand Design: Typography

Chris JavierBlog, DesignLeave a Comment

[ This article is part of my Brand Design series “Where To Start When Designing A Brand” ]   Typography is one of my favorite things to work on when developing brands. The right font combinations really bring the brand’s message to life. Whenever I consult with clients, I love reviewing the 10 Commandments of Typography by Designmantic. It’s just … Read More